The International Engineering Competence Center (IECC) is focused on specialized training in Geographic Information Systems (GIS) for traffic analysis and management. Hosted by the Faculty for Traffic, Communication, and Logistics (FSKL) in Budva, Montenegro, the center aims to address the growing demand for skilled professionals in traffic analysis driven by smart city technologies and urban planning needs. The training program will offer in-person sessions, utilizing state-of-the-art GIS software like ArcGIS. It targets professionals from various sectors, including transportation planners and academic institutions, and employs a marketing strategy that includes digital outreach and partnerships with industry organizations. The plan emphasizes sustainability through regular updates to the curriculum based on industry advancements and participant feedback. Overall, FSKL EduTraff aims to fill skill gaps in engineering education while promoting sustainable development in the transportation sector, especially focusing on best locations for electric vehicle chargers.

We provide a structured, hands-on learning experience in traffic analysis, designed for in-person learning, with the necessary tools and support to build real-world analytical skills. The traffic analysis training sessions will be conducted at our training facility (in faculty premises), equipped with state-of-the-art GIS software, specifically ArcGIS, with experts trained within the Erasmus+ INTEC project. Our physical training space includes computers with pre-installed software and large monitors for clear visualization of traffic data.

The demand for skilled professionals in traffic analysis and GIS in Montenegro is driven by the expanding adoption of smart city technologies, the need for effective urban planning, focusing on green mobility. Our aim is to maintain optimal traffic flow by properly implementing electric car charging positions. FSKL EduTraff is one who provides a comprehensive suite of training sessions aimed at equipping participants with essential and advanced skills in Geographic Information System (GIS) technologies, specifically focusing on traffic analysis using the ArcGIS platform. FSKL EduTraff will serve a growing need for professionals who can apply data-driven approaches to optimize transportation networks by improving green urban planning. The training program will be structured in such a way that it fulfills the tasks from the INTEC project for Montenegrin professionals, with a modular approach that includes the training that our experts went through during the INTEC project. FSKL EduTraff center will be equipped with computers and software which includes GIS and traffic data, providing a foundational understanding of spatial data and traffic visualization.

The marketing strategy for the FSKL EduTraff is designed to reach a targeted audience of professionals, organizations, and academic institutions with a vested interest in GIS technology and traffic analysis. The focus is on positioning the program as a source of practical, hands-on training that aligns with current industry needs in urban planning and transportation management. The primary target audiences for the FSKL EduTraff include: Industry Professionals (transportation planners and urban planners, from both public and private sectors), Corporate Clients (Companies in logistics, transportation, infrastructure, and smart city development), Academic Institutions (students interested in building a career in traffic and transportation analysis) and Government Agencies (municipalities, planning departments, and transportation agencies responsible for urban planning and managing transportation networks). Thanks to long term cooperation, we will have the possibility of improving traffic flow by properly implementing optimal electric car charging positions and reducing pollution in the city through partnership with municipality of Budva.

To effectively reach these audiences, EduTraff program will leverage a combination of digital and direct marketing channels: a) Professional Networks and Partnerships: Collaborations with professional organizations (such as Association for electrical mobility) to promote the program to their members;  b) Content Marketing: Regular posts on INTEC website, news articles, faculty website and shared on social media (faculty and INTEC media channels); c) Email Marketing: An invitation for participants from previous similar trainings; d) Academic: Collaboration with other faculties to promote the program among students and staff in relevant departments and finding opportunities to provide training within some EU funded projects.